The Assembly global events
An extensive brand identity system for a series of annual events across the globe hosted by ACAMS Org, an anti-money laundering organisation.
The master identity, The Assembly, was developed to house and co-exist alongside individual locations represented by letters w bespoke designs and illustrations, demonstrated here with Hollywood, Florida.
Digital promotional communications, environmental signage, merchandise and printed brochures & handouts was created for individual event sub-brand.
Letter illustrations by Grace Chao and Caro Gates.